Winning the Champions League trophy has turned into obsession for Juventus, who for yet another summer have spent big to strengthen their squad.
The Old Lady invested as much as 261.5 million euros in one transfer window last summer to sign Cristiano Ronaldo, Joao Cancelo, Douglas Costa and Leonardo Bonucci, but once again they failed to clinch the European title.
Despite winning their eighth Serie A trophy in a row, Juventus are going in a new direction and Massimiliano Allegri has been replaced by Maurizio Sarri.
He will try to do what no coach has managed to achieve since 1996 – bring Champions League silverware to Turin.
Juventus are building a team around their Portuguese superstar and they have already spent 141m euros this summer to reinforce their squad.
Matthijs de Ligt arrived from Ajax in exchange for 75m euros plus 10.5m euros in variables, while the club managed to sign quality midfielders such as Adrien Rabiot and Aaron Ramsey on free transfers.
Cristian Romero joined from Genoa, while Luca Pellegrini left Roma for Turin and Merih Demiral made the trip from Sassuolo.
In the past five seasons, Juventus have invested as much as 913.5m euros in transfers, while they have managed to offload players in exchange for 619m euros in total.
The 2019/20 Serie A campaign is set to kick off in one month, but Juventus’ ultimate target will be the major European trophy.